What’s the difference? In the acupuncture world it isn’t always easy to distinguish between the two because we most often start out trying to do it all. Working IN your...

A missed call is a missed opportunity. It’s that simple. Here’s a scenario that might get you thinking about how important every call can be. A new person calls you...

When I first began practicing acupuncture I was so overwhelmed with all the details that creating an email list was far from my top priority . But things change over...

What sets you apart from the other acupuncturists in your town?  Are you specialized?  Are you the veteran? Do you have the best reputation? All of these are important things...

When I first decided to go to acupuncture school in 1999, My father said, “You are going to borrow money to study WHAT?”… And now, that WHAT has become a...

Acupuncture is an amazing modality and it effectively treats so many different conditions.  It’s now covered by most major insurance companies, and employees often request that their healthcare plan contains...

Let’s face it.  No-shows happen and it’s a drag.  If you’re like me, you might have a hard time charging patients when they don’t show up for appointments.   This is...

What is the first question a new patient usually asks? “Do the acupuncture needles HURT?” We are acupuncturists.  We put needles into people’s bodies for a living. We should be...

How many times have you sent your patients to the local natural grocery store or co-op to pick up something you think would be good for them to take? Whether...